Targeted Online Marketing


Pay Per Click (PPC) marketing for Dental Marketing.
Online Pay Per Click (PPC) advertising differs from traditional forms of advertising. It doesn’t come with price lists or rate cards. Instead, the standard pricing model relies on a cost-per-click (CPC) based auction. With Google and Bing/Yahoo advertising, we are able to target potential customers who are currently searching for your services with terms such as “dentist in Minneapolis” and “dental office near me”. Facebook advertising allows us to build your brand by targeting specific demographics such as age, gender and interest group with unique messaging.


How much you invest in online dental marketing is up to you.
We work with each dentist to determine a monthly marketing budget they’re comfortable with for each PPC account. This can be changed it at any time. There’s no minimum spend and you’re not locked into a contract with any of the search engines. We’ll optimize your PPC accounts to target potential dental patients who are currently searching for your dental services. As an advertiser, we get to specify the maximum amount you’re willing to pay for each prospective patient. This bid then determines how high up on the search results page your ad appears, which eventually determines how often people notice and click on your ad.

Only pay when people visit your website.
With PPC you’re not charged when your ad is displayed, but only when someone clicks on your ad to go to your website. In other words, you only pay when your advertising works.

Stay in the know with monthly reporting.
Each month we will compile your results and send you detailed reports outlining what is and isn’t’ working. We use that data to manage your account for optimal. You are always in the loop.

Benefit from our dental marketing experience.
J White and Associates began as a dental consulting company. We have the industry experience to get your dental practice in front of potential customers who are looking for your dental services. Schedule your FREE consultation and ask about FREE advertising credits.